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[Please note that the material on this page was current when it was first posted. For up-to-date information on this topic, visit the I Have Alzheimer's Disease section.]

Voices of Alzheimer's Disease Media Kit

Jan. 2, 2001

Media Release

For immediate release
Jan. 2, 2001

For more information:
Debbie Krulicki, Manager, Media Relations and Communications, Alzheimer Society of Canada -- (416)488-8772 or pr@alzheimer.ca

Earlier diagnosis of Alzheimer's disease leads to demand for new resources --People in the early stages speak out

An estimated 110,000 (see note 1 below) Canadians will develop Alzheimer's disease or a related dementia this year (see note 2 below). These numbers are fuelled by an aging population whose advanced age is, itself, a risk factor for Alzheimer's disease.

Many of those newly diagnosed are hungry for information and support. They are calling their local Alzheimer Societies saying, "What can you do for me?" Or, "I need to talk to other people who have this disease."

It's a stunning reversal of events for the Alzheimer Society, an organization that was founded, over 20 years ago, by family members seeking information and support to care for those who were often no longer able to speak for themselves.

"People are getting diagnosed earlier," says Wendy Schettler, program director, Alzheimer Society of Manitoba, "and they are taking responsibility for some of the things they need to do to educate themselves and plan for the future."

Alzheimer's disease is a degenerative brain disorder with no known cause or cure. 364,000 Canadians currently have Alzheimer's disease and related dementias. Greater awareness of symptoms and diagnostic improvements are resulting in people being diagnosed at an earlier stage of the disease, some also at an earlier age, in their 40s, 50s and early 60s.

Anticipating an even greater demand for information from people with Alzheimer's disease and family members, the Alzheimer Society has published two new brochures that address the kinds of changes to expect and ways to cope: First Steps: For Those Recently Diagnosed With Alzheimer Disease and First Steps: For Families of Those Recently Diagnosed With Alzheimer Disease.

The Society has also launched a new section on its Web site, www.alzheimer.ca, specifically for people with Alzheimer's disease to find information that speaks directly to their concerns. This includes an exciting new resource written by early stage support group members from British Columbia.

Early stage Alzheimer support groups are springing up in various parts of the country. These groups provide a supportive environment where people with Alzheimer's disease and related dementias can talk about their feelings, how their disease affects them and how they cope. Dale Griffith, 64, of Victoria Beach, Manitoba enthusiastically supports this much-needed resource.

"I have made good friends. It has helped me to accept the facts and face the disease, so that I am not afraid. I recommend the early-stage support group to anybody who has Alzheimer's disease because it really makes a difference."

"We're seeing more people with Alzheimer's disease who are still active, physically healthy, some with young families," says Alzheimer Society of Canada executive director Steve Rudin. "We need more money to create resources and programs that are appropriate for these people in the early stages and we must expand funding of research to more quickly find a cause and cure."

The First Steps brochures are available from local Alzheimer Societies across Canada and are posted on the Alzheimer Society's Web site. For more information about Alzheimer's disease and related dementias, programs and services, and how you can help, contact your local Alzheimer Society or visit the Society's Web site at www.alzheimer.ca.

The 2001 Campaign was made possible through the generosity of our key partners Pfizer Canada Inc. and Manulife Financial, and our major contributors Novartis Pharmaceuticals Canada Inc. and Janssen-Ortho Inc.

Note 1: As of November 2001, the estimated number of new cases of Alzheimer's disease and related dementias is 83,200.

Note 2: The estimate of 110,000 new cases of Alzheimer's disease and related dementias is extrapolated from 1991 incidence data. The Canadian Study of Health and Aging report, The Incidence of Dementia in Canada, was published in Neurology, July 2000.

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Media Kit: Intro | Release | Article: Chris Young
Article: Voices of Alzheimer's Disease
Article: Support Groups
Brochure: First Steps for Those Recently Diagnosed

Brochure: First Steps for Families
 

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