Alzheimer
Coffee Break™ Media Kit
Alzheimer
Coffee Break: Sept. 21, 2004
Media
Release
For
immediate release
For
more information:
Audrey Vince, Acting Manager, Media Relations and Communications,
Alzheimer Society of Canada, (416)488-8772, ext. 240, pr@alzheimer.ca
Supporting
your local Alzheimer Society is as easy as having a
cup of coffee! -- Coffee Break and World Alzheimer's
Day focus is "No time to lose"
TORONTO
-- On Sept. 21, 2004, Canadians can help their local
Alzheimer Society provide essential programs and services
simply by having a cup of coffee at one of the over 10,000
Coffee Break™ locations across the country. The
Alzheimer Society of Canada, a founding member of Alzheimer's
Disease International, has chosen World Alzheimer's Day
as the official start date of their 2004 Coffee Break
fundraiser to reinforce the message that there is "No
time to lose."
"No
time to lose" is an urgent reminder to everyone
that the number of people with Alzheimer's disease around
the world is set to double over the next 25 years. "Currently
Alzheimer's disease and related dementias affect 364,000
Canadians over the age of 65 and these numbers are projected
to increase to over ¾ million by 2031 if a cure
is not found," says Steve Rudin, Executive Director,
Alzheimer Society of Canada. "Coffee Break is a
simple way to support the people in your community diagnosed
with the disease, their family members and caregivers."
Coffee
Break is an annual nationwide event organized to raise
funds in support of the work of local Alzheimer Societies
across Canada. Donations are collected for every cup
of coffee poured. In the past nine years, Coffee Break
has raised over $6 million across Canada.
Coffee
Break locations can be found everywhere: from coffee
shops and retail stores to community centres. To find
a location nearest you, contact your local
Alzheimer Society, visit our Web site at www.alzheimer.ca
(News
and Events section) or call the Coffee Break hotline
at 1-888-815-6829.
The
Alzheimer Society of Canada is grateful to Pfizer Canada
Inc., National Patron of Coffee Break since 1997, for
their ongoing support and sponsorship. Appreciation is
also extended to Sara Lee and National Car Rental for
their participation as in-kind sponsors.
About
the Alzheimer Society of Canada
The
Alzheimer Society of Canada is a leading funder of Alzheimer
research in Canada. Through a network of provincial and
local organizations, the Society operates support and
educational programs for people with Alzheimer's disease,
their caregivers, family members and health-care professionals.
The Society's programs are funded primarily by donations
from caring Canadians.
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